JUUL Litigation

What is JUUL?

Juul is a vaping device that was first marketed in 2015 with the stated mission of helping those already smoking traditional cigarettes and other tobacco products to quit smoking. However, with aggressive social media campaigns and an easily concealable product design, JUUL created a new generation of nicotine addicts that largely consists of U.S. teens and children. Electronic cigarettes (also known as e-cigarettes, e-cigs, and vaping products) are designed to look like cigarettes, writing pens, USB flash drives, and other common products. These devices use a liquid that contains nicotine and various types of flavors, as well as propylene glycol and glycerin. The liquid is heated through the use of a battery and heating coils. The liquid becomes a vapor, where it can be inhaled, which is why its use often is called "vaping". These products are officially referenced as electronic nicotine delivery systems (ENDS).

What chemicals are in JUUL products?

The liquid inside JUUL cartridges contains glycerin, propylene glycol, flavoring, benzoic acid, and nicotine. Medical professionals have raised concerns regarding the amount of nicotine that JUUL delivers. The original JUUL pods advertised 5% nicotine by volume, as compared to devices that deliver an average of 2.4% nicotine. JUUL devices use "nicotine salts," a delivery system for nicotine that makes nicotine more readily absorbed into the bloodstream and makes the vapor less harsh for the user to inhale. Nicotine is as addictive as cocaine and more addictive than alcohol. In addition to being highly addictive, nicotine is toxic to fetuses and is known to impair brain and lung development if used during adolescence - the very age group targeted by the JUUL social media campaigns. Nicotine stimulates the nervous and cardiovascular systems, which can lead to heart disease. Teens and adolescents using nicotine tend to have higher rates of asthma and evidence suggests that vaping has been linked to chronic pulmonary obstructive disease and other permanent damage. JUUL pods also contain higher amounts of benzoic acid, 44.8 mg/mL as opposed to other devices using 0.2 to 2mg/mL. Benzoic acid is used to increase the potency of the nicotine salts and is known to cause coughing, sore throat, abdominal pain, nausea, and vomiting. In addition to the 5 main ingredients, other chemicals have been identified in the JUUL vapor, several of which are known carcinogens. The Journal of Pediatrics published a report on the carcinogenic effects of the flavoring chemicals found in JUULs.

How is JUUL marketed to teens and children?

JUUL engineers designed their vape devices to look like USB flash drives. JUULs can also be plugged into a USB port on a computer to be recharged. This design allows high school and middle school students to easily conceal their vaping device. JUUL devices are available in many colors and can be covered with custom skins that feature school colors or mascots, artwork, animals, cartoons, or religious figures. These devices come in sweet flavors, including fruit and candy flavors. Critics widely believe that selling "fun" flavors and designing less harsh nicotine delivery supports the idea that JUUL devices were never intended to be marketed toward adults. JUUL aggressively marketed through social media channels, Facebook, Instagram, and Twitter, and paid social media influencers to promote their JUUL products. When JUUL first began marketing its products in 2017 and 2018, its ads showed young people enjoying its products in various settings. After negative feedback, JUUL marketing shifted slightly, becoming more mature, but adults were still notably absent in all of their advertising. According to studies, vaping among high school students has doubled.

What are the risks of JUUL?

According to the FDA, youth and young adults are at a higher risk of seizures following vape device use. Seizures and/or convulsions are a known side effect of nicotine poisoning and have been reported in medical journals, though typically in association with the accidental swallowing of nicotine vape liquids, specifically when toddlers get in contact with vape pods. The FDA currently cites 35 reports of vape device related seizures. Other symptoms of nicotine poisoning include:

  • Blood clots

  • Convulsions

  • Embolisms

  • Elevated blood pressure

  • Heart injuries

  • Joint pain

  • Stroke

What can I do?

The Cochran Firm  Dothan is currently reviewing cases for negative health impacts related to JUUL products. These lawsuits allege that JUUL developed a vaping device that specifically targeted children and teens. Many plaintiffs coming forward became addicted to JUULs as minors and have started smoking cigarettes to satisfy their nicotine addiction. Among the allegations: JUUL's easily disguisable design that mimics a flash drive; aggressive social media marketing campaigns that targeted minors and young adults' pods produced in a multitude of candy-like flavors; elevated nicotine levels in JUUL pods' and failure to warn about the nicotine content and the health risks of vaping nicotine. It took less than five years for JUUL's strategies to create a national epidemic of youth vaping and nicotine addiction. Some of the plaintiffs complain of withdrawal symptoms, headaches, irritability, mood swings, aggressive behavior, and lack of concentration associated with nicotine addiction and withdrawal. These symptoms adversely affect performance in school and work. If you or a child has become addicted to nicotine as a result of JUUL use, then we will be seeking the following damages for you:

  • Past and future medical expenses that result from the injuries, including addiction treatment

  • Past and future pain and suffering (physical and mental) caused by the injuries

  • Past and future loss of enjoyment of life

  • Punitive damages, when appropriate

Give The Cochran Firm  Dothan a call today at (334) 673-1555 or fill out our intake form.

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